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Food Shoppers Still Buying Organic, But The Budget Is A Big Concern

August 20, 2009: 11:38 AM EST
A multimillion-dollar educational campaign by the organic and all-natural food industries has made consumers fairly savvy when it comes to the differences between, and benefits of, the two food categories. But they still want the truth when it comes to manufacturers’ claims. And they want those claims to be worth the price. “The best news is that the desire to purchase remains high,” says a marketing expert about a recent study, “as long as it doesn’t break the budget.”
"Consumers Skeptical of Organic, All-Natural Claims But Still Buy: Study", Progressive Grocer, August 20, 2009, © Nielsen Business Media, Inc
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