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Food/Beverage Companies Using Texture To Elevate Flavor

March 16, 2018: 12:00 AM EST
Texture is increasingly important in the world of food and beverages, according to Mintel, which has been following texture trends in new product launches.  Several have used texture in novel, interesting ways, including jam with nuts for an extra crunch to drinks with basil seeds. Nature Valley granola-type bars, for example, feature a chocolate base, a nutty center, and a creamy nut butter topping. A German “superfood drink” (Friya Rose Blossom & Sour Cherry) contains water-soaked basil seeds rich in iron and magnesium, as well as polyphenols. Fanta Jelly Fizz is an Australia-launched soft drink that contains liquid jelly pieces “activated” after shaking the can. Other examples of new textured products include: Muso From Japan’s Sansho Pepper Furikake, Arteta’s DayUp Pearls, and Mindfuel Cacao & Cayenne Pepper Posh Teff Porridge. [ Image credit: © Fanta ]
Katya Witham, "Innovative Product Launches Utilising Texture", Blog entry, Mintel, March 16, 2018, © Mintel Group Ltd.
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