Foodservice Companies Adjust To Consumer Demands For “Clean Label’

March 1, 2019: 12:00 AM EST

Foodservice operators, including restaurants, retailers, and suppliers, say they are working hard to meet emerging consumer demands for “clean label” foods that feature simpler ingredient lists. Health-conscious consumers have become wary of foods containing artificial flavors or preservatives and “processed" or “chemical-sounding" ingredients. They also have grown to conflate the terms “natural," “healthful" and “wholesome." But no single “natural" term has emerged as the one Americans most associate with health, says researcher Technomic. Terms now found on menus and food products include: “preservative-free," “no artificial sweeteners," “unprocessed," “antibiotic-free,” “hormone-free," “organic," “clean," “GMO-free," “grass-fed," and “real." [Image Credit: © Ken's Foods, Inc.]

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