Former Beverage Industry Execs Join Protein2o

Two former PepsiCo and Gatorade execs have joined the protein-infused water brand Protein2o to help it become a leader in the low-calorie protein beverage market. The company, which recently secured $4 million in venture funding, comprises a five-SKU line of products formulated with whey protein isolate and 60-70 calories per 16 oz. bottle. Sold mainly in grocery, club, drug and convenience stores in the Midwest, the brand is available nationally at Rite-Aid and will soon be sold nationally at CVS stores. CEO Bob Kral said the addition of former PepsiCo executive Andy Horrow (president) and former Gatorade president Sue Wellington (board chairman) to the management team is “an incredible opportunity” for the company.