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French Baker Defends His $29 Brioche Loaf

November 10, 2017: 12:00 AM EST
The owner of a French bakery that opened recently in San Francisco defends his expensive offerings as the “real deal,” and the same amount charged in any big city. Les Gourmands, owned by baker Sylvain Chaillout, sells a $29 brioche loaf, which some social media commenters castigated. Chaillout noted that the high prices help pay for the bakery’s 18-month paid apprenticeships for bakers-in-training, which start at $14 an hour. And the brioche? A San Francisco Chronicle reporter called it “sweet, rich and buttery.” [ Image credit: ©  Les Gourmands  ]
Michael Mcgough, "Pricey or ‘Ripoff’? Recently Opened San Francisco Bakery Sells $29 Loaf of Bread", The Sacramento Bee, November 10, 2017, © SacBee.com
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