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French Company Simplifies Lunch Ordering, Delivery

May 30, 2016: 12:00 AM EST
A French food delivery start-up is succeeding in Paris with a simplified business model. Nestor has its own chef staff that prepares a single meal – starter, entrée, dessert – each day. The “take it or leave it” system takes stressful decision-making out of ordering lunch. Nestor serves 1,000 meals a day, so far only to one section of Paris, but will soon expand to another heavily populated, busy business district known as La Défense. The price for lunch is about $17, and the average wait from order to delivery is 13 minutes.
Lulu Chang, "French workers are getting their lunch from Nestor, a new lunch startup", Digital Trends, May 30, 2016, © Designtechnica Corporation
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