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French Patisserie Continues U.S. Expansion Strategy

January 11, 2019: 12:00 AM EST
French patisserie Le Macron French Pastries plans to establish more than 20 new locations in “targeted” areas in the New York metropolitan area over the next five years. The company has more than 50 locations in the U.S.; it is looking to grow through “smart franchise partnerships and tactical site selection.” The new locations will be in Manhattan, Williamsburg (Brooklyn), and Staten Island. "As a prime state for expansion, especially with our versatile mobile cart franchise opportunity, we look forward to increasing our footprint … with franchise partners to help give all New York residents access to our little bites of heaven known as macarons," said CEO Rosalie Guillem. Franchise opportunities include kiosks, mobile carts, and express locations. [Image Credit: © Le Macaron]
"Le Macaron French Pastries Sets Eyes on New York", PRNewswire, January 11, 2019, © PR Newswire Association LLC
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