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French’s Mustard Unit, No Longer Considered “Core,” Is Up For Grabs

April 3, 2017: 12:00 AM EST
After reviewing its range of businesses, the U.K.’s Reckitt Benckiser Group is putting one of its more successful food brands on the block. The company is looking to divest French’s, a best-selling mustard that is managed separately from RB’s cleaning products, over-the-counter remedies, and personal care brands. Reckitt was quiet about the reason for the sale, except to say that it was not considered a core product anymore. The French’s business – Frank’s RedHot pepper sauces and Cattlemen’s barbecue sauces – generated $513.4 million (4.2 percent) of the company’s overall revenue of $12.24 billion in 2016. It could be worth anywhere from $2.5 billion to $4 billion, according to analysts. The move comes as other CPG giants, particularly Unilever, ruminate over their business portfolios. [ Image credit: © Frenchs.com  ]
Denise Roland, "French’s Mustard on the Block Amid Reckitt Benckiser Review", The Wall Street Journal, April 03, 2017, © Dow Jones & Company, Inc.
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