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“Fun And Healthy” Cereal Maker OffLimits Announces Funding Round

August 6, 2021: 12:00 AM EST
The year-old New York-based maker of Zombie and Dash breakfast cereals says the $2.3 million funding round will include friends and family, pre-seed, and seed financing from Science Inc., Crosslink, Canaan, DBC Creative CEO Dana Cowin, Surface Magazine CEO Marc Lotenberg, TikTok executive Nick Tran, and NTWRK president Moksha Fitzgibbons. The new funding will go toward scaling into retail, hiring new talent and building up inventory, the company says. OffLimits uses whole ingredients, and its flavors are organic, vegan, gluten-free and lightly-sweetened with organic cane sugar. The cereals – Dash turns milk into caffeinated cold brew coffee and Zombie is a pandan-flavored (similar to vanilla) variant – were picked up in stores like Intelligentsia and are available online at $8.50 per box.
Christine Hall, "Plant-based cereal startup OffLimits pours $2.3M into new products", Tech Crunch, August 06, 2021, © Verizon Media
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