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FutureLife Bran Flakes Replaces Probiotic Sachets With Capsules

November 2, 2020: 12:00 AM EST
Following a study showing that consumers prefer to take their probiotic as a capsule, the South African functional food brand’s Bran Flakes now comes with HOWARU Premium Probiotic capsules, replacing a probiotic in sachets. The high-fiber cereal/probiotics combo is designed to support the everyday functioning of the gut, the company says. FutureLife Bran Flakes are also low in saturated fat (0.2 grams per serving) and total fat (0.9 grams per serving). The cereal is rich in carbohydrates and protein, and contains 12 vitamins. The global probiotics market was valued at $47.1 billion in 2018 and is projected to grow at a CAGR of 6.8 percent from 2019 to 2026 to $78.3 billion in 2026.
"South African food brand FutureLife launches breakfast cereals powered by probiotic capsules", Food Business Africa, November 02, 2020, © Food Business Africa
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