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General Mills Adds To Yop Potable Yogurt Line

August 17, 2021: 12:00 AM EST
The company has added a coloring-free chocolate flavor to the range sold in the U.K., which also includes strawberry and raspberry flavors targeted at teens.  as part of the Yop range, the new offering is free from colorings and is said to be great for portion control on the go. According to the company, Yop sales have increased by 12.6 percent, boosting household penetration by 72.6 percent. With an RRP of $2.74, Yop Chocolate is sold in Asda stores in four-packs. 
Antonia Garrett Peel, "General Mills unveils new chocolate drinkable yogurt", FoodBev Media, August 17, 2021, © FoodBev Media Ltd
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