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General Mills’ And Sesame Street Create Number- And Letter-Shaped Cereals

December 1, 2020: 12:00 AM EST
The Minneapolis-based breakfast food company has debuted Sesame Street Cereal, which will arrive on store shelves in January in two varieties: berry flavor with number-shaped pieces, and cinnamon flavor with letter-shaped pieces. In addition, the back of each box opens like a book to reveal English and Spanish language short stories with Elmo. According to General Mills, Sesame Street Cereals are a good source of fiber, calcium, and vitamins D and E. The boxes offer games and Elmo stories that prompt questions related to counting, shape recognition, letter recognition, etc.
"General Mills Debuts Sesame Street Cereal, Bringing ABCs and 123s to the Breakfast Bowl", Business Wire, December 01, 2020, © Business Wire, Inc.
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