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General Mills Extends Fiber One Brand With Low-Calorie Snack Bars

January 19, 2010: 04:20 AM EST
General Mills has extended its Fiber One brand of fiber-packed baking mixes, breakfast cereals and snack bars with the addition of two 90-calorie Chewy Bars designed to “make weight management easier for busy consumers.” Each bar, either chocolate or chocolate peanut butter, is about 50 calories less than the brand’s other bars, and provides five grams of fiber and 2.5 grams of fat. Americans over age four are supposed to be ingesting 25 grams of fiber a day, according to Institute of Medicine figures cited by General Mills, though 90 percent fail to meet that target.
"Fiber One(R) Introduces 90 Calorie Chewy Bars", PR Newswire, January 19, 2010, © PR Newswire Association LLC
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