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General Mills’ Hothouse Venture Unit Adds Another Partner

April 3, 2017: 12:00 AM EST
General Mills’ venture capital unit 301 INC has invested in start-up “lifestyle” breakfast food company Purely Elizabeth. The eighth company 301 INC has partnered with, Purely Elizabeth has positioned itself as a natural, nutrient-dense granola company. It has experienced rapid success since founder and CEO Elizabeth Stein, a former nutrition counselor, began eight years ago making her own granola from ancient grains and superfood seeds, selling it to clients, friends and family. 301 INC’s portfolio of start-ups includes, besides Purely Elizabeth, Beyond Meat, Rhythm Superfoods, Kite Hill, Good Culture, Tio Gazpacho, D’s Naturals, and Farmhouse Culture. [ Image credit: © Purely Elizabeth  ]
Laura Knutson, "Purely Elizabeth Joins 301 INC Portfolio", News release, Taste of General Mills, April 03, 2017, © General Mills, Inc.
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