We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

General Mills Puts Its Ad Bucks Where They’ll Get The Biggest Bang

June 29, 2016: 12:00 AM EST
General Mills says its U.S. consumer and trade ad spending will be lower this fiscal year, especially on disappointing products like yogurt, though it will increase spending on priorities – products with “the highest returns and the highest possibilities for growth” – like cereal. Ad spend declined 13.4 percent in 2015, according to Ad Age, which noted that spending cuts affected Betty Crocker, Cheerios, Nature Valley and Progresso. But media spending on Yoplait increased by 8.9 percent. This year, spending on cereal will get a mid-single-digits boost, while spending on yogurt ads will be trimmed.
Jessica Wohl, "General Mills Plans Further U.S. Ad Spending Cuts", Advertising Age, June 29, 2016, © Crain Communications
Domains
FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Strategy
Advertising
Bakery & Cereals
Packaged Foods & Meats
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.