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General Mills Remains Confident As Kellogg’s Prepares To Spin Off Cereal Business

September 24, 2022: 12:00 AM EST
For years, General Mills has dominated the U.S. cereal market, with Kellogg Co. chasing close behind. However, as Kellogg’s prepares to separate its North American cereal business into a stand-alone company, General Mills’ CEO remains confident in the company’s ability to maintain its top position. With the cereal spinoff a year away, General Mills will focus on maintaining its stable growth after watching its domestic cereal sales rise 9.4 percent over the past year.
Brooks Johnson, "How Kellogg's cereal spinoff heightens the competition with General Mills", Star Tribune, September 24, 2022, © Star Tribune
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