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General Mills Subsidizes Commercial Development Of Western Asian Grain

March 9, 2017: 12:00 AM EST
Breakfast cereal maker General Mills bestowed its imprimatur on a fairly obscure cousin of wheat when it announced it would buy a significant supply of wild triga, known commercially as kernza, for use in its Cascadian Farm organic food brand. A perennial plant originating in the Caspian Sea region, triga was domesticated by scientists in Kansas. General Mills also donated $500,000 to find good ways to commercialize the grain, perhaps touting its potential as a new superfood. Kernza has several cultivation advantages over wheat: its roots stretch 10 ft into the earth, locking in nutrients and water, anchoring the plant and protecting against erosion. But the fact that General Mills is backing it suggests it will show up someday on store shelves as a breakfast or snack food. [ Image credit: © The Land Institute ]
Chase Purdy, "Is Kernza the New Quinoa? The maker of Cheerios is Investing in the Experimental and Sustainable Grain", Quartz, March 09, 2017, © Quartz
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