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General Mills Tells Parents: Cereals Do Deliver A Healthy Breakfast

August 17, 2021: 12:00 AM EST
With breakfast cereal sales declining steadily in recent years – though growth projections have been rosier lately, thanks to the impact of the pandemic – the Battle Creek, Mich.-based company surveyed parents and found that many feel guilty about feeding their kids breakfast cereals thinking they’re sort of a nutritional cop out. In fact, the company says, nutrient-dense eating can and should include foods – i.e., breakfast cereals – that are accessible and affordable to all. “In reality, a bowl of cereal is hard to beat when it comes to nutrient density.” Especially, the company says, a bowl of one of the nutrient-dense options from General Mills Big G Cereals: Cheerios, Fiber One, Chex, etc. Guilt-free parenting can be easy after all.
"General Mills Uses New Data to Launch 'Good Is Good Enough' Campaign to Remove Parental Guilt Associated With Nutritious Eating", Business Wire, August 17, 2021, © Business Wire, Inc.
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