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Generation Z Ideal Is Fast, Healthful, Eating

February 11, 2019: 12:00 AM EST
Market researcher Packaged Facts says today's 18- to 24-year-old adults (Generation Z) are more likely than their Millennial predecessors to say they often snack between meals (74 percent vs. 66 percent) and, when cooking at home, are much more likely to prefer simple, easy-to-prepare meals (58 percent vs. 40 percent). Households headed by adults under age 25 are 29 percent more likely to eat shelf-to-microwave dinners and 26 percent more likely to eat frozen breakfast entrees/sandwiches.  They are also 23 percent more likely to eat frozen (complete) TV dinners and are 10 percent more likely to eat dry packaged dinners, dinner mixes, and kits. "Therefore,” a company exec says, “there's exists ample opportunity for food marketers of frozen prepared meals, canned soups, potato chips, and other canned and packaged prepared food such as salads and desserts, to convert adults under the age of 25 into loyal lifelong customers."[Image Credit: © John R Perry from Pixabay]
"Gen Z Adults Seek Foods Fitting Their Busy, Yet Health Conscious Lifestyles", PR Newswire, February 11, 2019, © PR Newswire Association LLC
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