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June 14, 2021: 12:00 AM EST
The acquisition by the New York-based marketer of functional foods and premium coffee was attracted to NxtBar because of its “strong and growing sales and a mission to reinvent clean, healthy snacking” through its keto-friendly products. GenTech said it will make operational changes at NxtBar, including a significant expansion of NxtBar’s sales footprint, including growth into GNC, Walmart.com, Amazon.com, TruNorth (Canada), and into its network of more than 2,000 other U.S. brick-and-mortar locations. NxtBar prospered during the pandemic, tripling its YoY revenue growth and activating more than 2,000 retailers since its inception. The company’s products are low-sugar, low-carb, keto-friendly, paleo-friendly, non-GMO, and gluten-free, containing less than 2g of sugar per serving.
"GenTech to Acquire High Growth Sports Nutrition Brand NxtBar as SINFIT Nurtition Roll-up Strategy Continues", GlobeNewswire, June 14, 2021, © GlobeNewswire, Inc.
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