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Gerber’s New Ad Campaign Features Company’s Entire Product Line

January 14, 2010: 10:08 AM EST
A new ad campaign dubbed “The Gerber Generation,” launched in January TV spots, promotes the building of a healthier generation of kids with Gerber’s baby and toddler food products. According to Brandweek, the campaign showcases for the first time all of Gerber’s products and will eventually include TV, print and outdoor ads. A spokesman says the visual message of the ads represents a new generation of children of different backgrounds and ages who are saying that “their future health matters." Another new print ad debuting soon – "Dreaming of a Healthier World" – touts Gerber’s stage-based nutrition system for moms.
Elena Malykhina, "Meet the 'Gerber Generation'", BRANDWEEK, January 14, 2010, © Nielsen Business Media
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