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German Influencer Launches Latin American-Inspired Snack Brand

September 14, 2022: 12:00 AM EST
German influencer Gordon Prox has launched el origen, a vegan snack brand inspired by Latin American cuisine. el origien was created to introduce Latin American flavors to German consumers, and emphasizes direct trade from farmers in Ecuador. The brand’s portfolio includes Organic Quinoa Bites, Organic Amaranth Crispies, as well as chips made from plantains and cassava. The products are available at retailers including Rossmann, Budni, Edeka, Alnatura and Denn’s.
"German Influencer Launches Snack Brand ‘el origen’ Creating Jobs in Ecuadorian Communities", Vegconomist, September 14, 2022, © vegconomist - a brand of vegconom GmbH
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