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Good Crisp Company Uses Augmented Reality Packaging In Holiday Promotion

December 7, 2020: 12:00 AM EST
The Boulder, Colo.-based BFY canister chip company is using augmented reality (AR) to transform its packaging into animated visions of “winter warmth, swirling snow, and even a selfie with Santa.” According to the company, the curved-image AR packaging is new in the snack industry. Consumers hold their smartphone up to a Good Crisp canister, scan a QR code linking the phone to its website, and immediately get “a cheerful message from Santa himself.” No app is required. Good Crisp Company chips are gluten-free, non-GMO certified, and free of eggs, peanuts, tree nuts, fish, shellfish, and other potential allergens including sesame seeds, mustard and celery. The snacks are available at Whole Foods Market, Walmart, and other grocery chains nationwide.  
"The Good Crisp Company Spreads Holiday Cheer with a Message from Santa on Each Can ", PR Newswire, December 07, 2020, © PR Newswire Association LLC
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