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Good Food Partners Releases Reformulated Messy Monkeys Snack

October 1, 2021: 12:00 AM EST
The new cereals and snacks division of Australia’s Arnott’s Group has released its first product, a reformulation of Messy Monkeys Wholegrain Bites. Arnott’s, purchased by U.S. private equity firm Kohlberg Kravis Roberts (KKR) from the Campbell Soup Company in 2019, bought the cereals and snacks business from distressed Freedom Foods early in 2021. The business became Good Food partners, and the reformulated Messy Monkeys Wholegrain Bites is their first branded product. The new Bites have revamped flavors, a softer texture, and are gluten- and allergen-free, containing no nuts, soy, or egg. They also have less than one gram of sugar per serve and account for more than 10 per cent of a child’s daily fiber intake. They are available in Australia for A$4.80 each, or A$0.80 per individual serve.
Kim Berry , "First branded product from Arnott's Group's Good Food Partners", Food & Drink Business, October 01, 2021, © Yaffa Media
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