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November 12, 2021: 12:00 AM EST
Among all the attributes associated with BFY snacking, one stands out – grain free. Consumers are choosing grain-free snacks for a variety of reasons: allergies or ingredient intolerances; adherence to a keto, paleo, or other low-carb diet; a desire to improve gut health; support for regenerative agriculture; or just a desire for something new and different. Snack makers are delivering grain-free products formulated with cassava, nuts, legumes, pulses, root vegetables, or other grain substitutes. The trend started with the popular Siete tortilla chip brand, then spread to other brands like Barnana, Plant Snacks, Made With, and Mary’s Gone Crackers. But, as one industry expert noted, “Taste is still the No. 1 thing that drives these sales, and everything tastes delicious.” Even shoppers who don’t follow a grain-free diet still buy the snacks because they are attracted to the “unique labeling and ingredients.”
Bridget Goldschmidt , "Grain-Free: The New Trend in Snacks", Progressive Grocer, November 12, 2021, © EnsembleIQ
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