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GrandyOats Renamed, Expands Product Portfolio

February 16, 2022: 12:00 AM EST
Maine-based organic granola company GrandyOats is building on 2021 sales growth that saw revenues rebound to pre-pandemic levels by renaming the brand Grandy Organics and extending its product assortment. The company sells to retailers including Whole Foods, online sales now represent 30 percent of its total sales and it has moved from selling bulk granola to packaged products. CEO Aaron Anker said the pandemic forced the company to diversify and look at its communications, which are now more focused on digital ads, and lean more into online channels. It has decided too to raise prices between eight and 12 percent in response to input price inflation and supply chain problems.
Lori Valigra, "Iconic rural Maine granola company reinvents itself after COVID rebound", Bangor Daily News, February 16, 2022, © Bangor Publishing Company
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