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Graze Launches Campaign To Educate Consumers On Added Sugar

May 23, 2022: 12:00 AM EST
Snack brand graze is launching an educational #KnowAddedSugar campaign in collaboration with the University of Glasgow. The campaign aims to grow awareness of the added sugar crisis the U.K. and help shoppers to make more informed, healthier choices. The campaign will provide people with the tools and information they need to make more informed, healthier choices. This includes a #KnowAddedSugar Index on graze’s website, which reveals the estimated added sugar content in the UK’s most popular snacks, including graze’s own products. It will also launch its Choose Less Sugar messaging across retail partner channels both in-store and online. Additional educational materials and information will also feature on the graze website and across its social channels. 
Andy Marino, "graze launches campaign to unwrap the truth behind 'added sugar'", Asian Trader, May 23, 2022, © Asian Trader
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