Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Grocery Chain Tackles Food Waste With End-Of-Day Half-Price Bread

September 18, 2017: 12:00 AM EST
Norwegian grocery chain SPAR’s goal is to cut food waste by 270 tons a year. One of the tactics for achieving this is to offer unsold freshly-baked bread at half off an hour before closing. The company tested the idea in a few stores, without any advertising or marketing. Bread waste dropped by 16 percent, which adds to 270 tons a year. Trial participants noted a boost in foot traffic in the last hour of business in addition to positive comments from customers. Any unsold bread is given to pig farmers. The company is also spreading the word among its 259 other stores using in-store posters and shelf markers. [Image Credit: © SPAR Norway ]
"SPAR Norway’s Food Waste Reduction Scheme", SPAR International, September 18, 2017, © SPAR International
Domains
FOOD BUSINESS NEWS
Market Segments
News
Waste
Brands & Marketing
Companies
Trends
Strategy
Pricing
Bakery & Cereals
Geographies
Worldwide
EMEA
Europe
Norway
Categories
Companies, Organizations
Other
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.