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Grocery Retailers Should Expect A Mix Of “True Innovation,” And Snack “Renovation”

June 15, 2021: 12:00 AM EST
Market researcher Mintel says new snack product development is on the rise again, and is taking one of two forms that grocery retailers should be aware of. “True innovation” results in the introduction of “something brand new to the world.” Snack “renovation,” on the other hand, is the development of new varieties of an existing snack line through repackaging, better formulations, relaunches, or extensions. According to Mintel, smaller companies are more likely to come out with true innovation and new brands than major players that rely more on renovation of well-established portfolios.  An example is forty-year-old Partners Crackers (Des Moines, Wash.), which is offering a “retro” line of All American snack crackers, including Crispy Cornbread, Sweet Butter, Crispy Cheese, and Lightly Salted varieties. The company says store buyers are enthusiastic about the “renovated” snack lines and “are gearing up for what they see as a very busy second half of this year.”
Dan Malovany, "Reopening the door to new products", Baking Business, June 15, 2021, © SOSLAND PUBLISHING COMPANY
Market Segments
New Products
Bakery & Cereals
Savory Snacks
North America
United States of America
Companies, Organizations
Innovation & New Ideas
Products & Brands
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