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Grupo Bimbo Buys Minority Stake In Allergy-Friendly Snack Maker

February 12, 2021: 12:00 AM EST
Bimbo Ventures, the venture capital arm of the Mexican baked goods company, has become a minority investor in six-year-old Rule Breaker Snacks, a Brooklyn, N.Y. maker of vegan, gluten-free, and allergy-friendly treats. Rule Breaker, a brand of Have Your Cake Kitchen LLC, features chickpeas as the first ingredient in its fiber- and protein-rich brownies and blondies. The undisclosed investment amount marks the first external funding for Rule Breaker Snacks. According to Food Dive, the acquisition of a minority stake in Rule Breaker gives the 78-year-old company a bigger presence in allergy-friendly foods. Rule Breaker, whose products are sold online and at more than 2,500 retail locations in the U.S., now has access to Grupo Bimbo’s 33-country distribution network.
Christopher Doering, "Bimbo invests in vegan snacks producer Rule Breaker", Food Dive, February 12, 2021, © Industry Dive
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