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Hain Celestial To Launch New Go-To-Market Strategy

August 28, 2023: 12:00 AM EST
At its recent earnings call, Hain Celestial teased a “reimagined” go-to-market strategy announcement at the upcoming investor day in mid-September. Broadly, it will cover SKU rationalization and initiatives aimed at expanding its number of distribution points. Wendy P. Davidson, president and CEO, said the SKU assortment must work hard, and that innovation has to be “truly incremental” for the brand. Ms. Davidson also said that immediate consumption opportunities, for example at c-stores, airports, offices and universities, “drive brand reach and visibility and are both price and margin accretive, that shoppers are willing to pay more for convenience.” 
Keith Nunes, "Hain Celestial hints at new strategy", Baking Business, August 28, 2023, © SOSLAND PUBLISHING COMPANY
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