Harvest Snaps Launches TikTok Activation To Promote Mixed Snack Pack

August 25, 2022: 12:00 AM EST

Snapea crisp brand Harvest Snaps is debuting a music-driven TikTok activation designed to attract and engage college students across the U.S. Created in partnership with digital creative agency Cutwater, the Tik-Tok effect entitled "Snap Sounds" invites audiences to create their own music via head movements. Each motion triggers one of six snacking-inspired beats, for example, the crunching noise from eating the snack. The effect can be accessed directly through Harvest Snaps’ TikTok or by scanning the QR code on Harvest Snaps' newly launched Mixed Snack Pack. The six-pack includes the brand's best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. To drive awareness for the campaign and push sales of the Mixed Snack Pack, Harvest Snaps is activating targeted ads on social media, influencer partnerships, a nationwide college sampling events program, and limited-time coupons for all Harvest Snaps items.

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Harvest Snaps Launches TikTok Activation To Promote Mixed Snack Pack

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