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Harvest Snaps Rebrands With New Packaging

April 1, 2022: 12:00 AM EST
Calbee America Inc. is refreshing its Harvest Snaps brand with a more modern packaging design.  Its new packaging design is similar to its old packaging, but has been simplified and features an updated, prominent logo. Its rebranding also includes unifying its sub-brands such as Crunchy Loops. Harvest Snaps is known for its Baked Green Pea Snacks and its other baked snacks from beans and lentils. 
"Harvest Snaps Rebrands Veggie Snacks With New Packaging", The Shelby Report, April 01, 2022, © The Shelby Report
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