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Healthy – And Delicious – Coffee Is Key Marketing Proposition of Pop & Bottle

November 6, 2018: 12:00 AM EST
San Francisco’s Pop & Bottle, launched as an organic latte business, capitalizes on three trends: health, convenience, and America’s love of coffee. According to its transplanted Londoner founders, the company helps coffee lovers “replace their dirty coffee habit with a drink that’s healthy, clean, convenient and – most importantly – really delicious.” They realized that drinking coffee and coffee products everyday “wasn’t doing wonders for our health,” thanks mainly to added sugars. They used the $20,000 they raised to pay for use of a commercial kitchen, ingredients, packaging, and a website. Launched with three flavors – cacao, vanilla bean, and classic coffee – the line delivers 120 mg of coffee, and 130 to 150 calories per 11-ounce bottle. Pop & Bottle is now available in 1,000 stores including select Whole Foods and Target stores across the country and on Amazon. The company has seen double digit growth since launch.
Jeanette Settembre, "This plant-based latte is the new frapuccino", Moneyish, November 06, 2018, © Dow Jones & Company, Inc.
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