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Healthy Retail Bread Sales Forecast, But Not Because Of Volume Increases

August 22, 2019: 12:00 AM EST
Researcher Packaged Facts expects increases in retail dollar sales of fresh bread – up from $16.3 billion in 2018 to $16.8 billion in 2023 – are likely to be driven by healthful, more nutritious products with clean labels and natural ingredients. The flip side of this good news is that the premium prices of the more healthful products are driving the increase in dollar sales, rather than volume increases. But the researcher says there are opportunities for growth, especially in five potential areas: local farms and bakeries and the farm-to-table trend; new ways to deliver better health and nutrition claims; growth in the grain-free market; moving packaged bread closer to in-store bakeries or delis; and merchandising in fast-growing perimeter departments such as produce and meat.[Image Credit: © Daily Kneads Bread, LLC]
Eric Schroeder, "Five areas for future growth in fresh bread", Food Business News, August 22, 2019, © SOSLAND PUBLISHING COMPANY
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