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Heineken Cuts Distribution Ties With Coca-Cola Femsa In Brazil

May 2, 2017: 12:00 AM EST
Dutch brewing company Heineken is leveraging recent acquisition of Brasil Kirin by putting Kirin’s established distribution network to work and jettisoning partnership with Coca-Cola Femsa. Heineken/Coca-Cola deal was supposed to continue for another five years, but Femsa CFO acknowledged the future is cloudy. Arrangement was lucrative for Femsa, which saw beer-related revenues of about $415 million – hefty 18 percent of all Femsa revenue in Brazil.
News Desk, "Heineken ends distribution tie-in with Coca-Cola Femsa in Brazil", Foodbev Media, May 02, 2017, © FoodBev Media Ltd
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