Hershey’s Expands Into Healthful Cheese Puffs Snack Segment

September 13, 2018: 12:00 AM EST

Like other big food companies, Pennsylvania-based candy and snack company Hershey’s is investing heavily in healthful foods. It recently announced the $420 million acquisition of Pirate Brands, maker of Pirate's Booty, Smart Puffs, and Original Tings. Pirates snacks will help Hershey’s break into the more than $2.5 billion cheese puffs category. In 2017 the company purchased Amplify Snack Brands and its SkinnyPop popcorn and Oatmega whey-protein bars, for $1.6 billion. Other companies investing in healthful snacks and foods include ConAgra (Pinnacle Foods) and PepsiCo (SodaStream and Bare Snacks). In 2014, General Mills bought Annie's, which makes organic pasta and snacks, for $820 million in 2014 and Campbell Soup acquired Bolthouse Farms in 2012, thought the company said it plans to sell the Campbell Fresh line, which includes Bolthouse. [Image Credit: © The Hershey Company]

Danielle Wiener-Bronner, "Hershey's buys Pirate's Booty to double down on healthy snacks", CNN Wire, September 13, 2018, © Cable News Network

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