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Hey! Chips Founder Identifies Clean-Label And Plant-Based Trends Shaping APAC Snack Industry

July 31, 2023: 12:00 AM EST
Yuet Chu, the founder of Singapore-based fruit and vegetable snack brand Hey! Chips, highlighted two key trends that will shape the healthier snacking industry in the APAC region: clean-label and plant-based products. Chu emphasized that APAC consumers are becoming more knowledgeable about food ingredients and are increasingly avoiding long lists of additives and industrial components. She also pointed out that although many snacks in the APAC region are already plant-based, some still incorporate ingredients like honey and milk in small quantities; Chu suggested that manufacturers are likely to phase out these ‘minimal’ ingredients.
Pearly Neo , "Clean and scale: Hey! Chips aims to combat dominance of ultra-processed snacks with whole ingredient innovation", Bakery and Snacks, July 31, 2023, © William Reed Ltd
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