We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

High-Protein Waffles Fit In With Consumer Demand For Healthful Foods

November 26, 2016: 12:00 AM EST
Two thirty-something entrepreneurs are building a business based on healthful breakfast foods. Their first products include high-protein, high-fiber frozen waffles, and waffle and pancake mixes. Grocery stores in Missouri and Illinois have begun stocking the products made by the pair, whose company is called Start Right Foods. The waffles are gluten-free, contain no added sugar, and are packed with 15 grams of protein and a third of a cup of fruit and vegetables. The two waffle makers have arrived on the scene at the right time: Nielsen says consumers are reading labels, looking for more nutritious foods, and nearly nine out of ten are willing to pay a premium for them.
Juliana Goodwin, "Young Entrepreneurs Turn Passion for Healthy Food into Line of High-Protein Waffles", News-Leader, November 26, 2016, © USA Today
Domains
FOOD BUSINESS NEWS
Market Segments
News
Companies
Ingredients
Market News
New Products
Bakery & Cereals
Functional Foods
Bread Revival
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.