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November 3, 2020: 12:00 AM EST
The Dallas, Texas-based portfolio company says its Benestar Brands unit has acquired Miller Baking Company, the Milwaukee, Wis., manufacturer of Pretzilla soft pretzel bites and buns. Once a multi-product bakery, Miller unveiled the Pretzilla brand in 2010 and has since transitioned to a pretzel bread snack business offering a variety of soft pretzel products, including Burger Buns, Mini Buns, Sausage Buns, and Bites, distributed nationally to more than 10,000 stores. All of its products are non-GMO, allergen-friendly, vegan, and kosher. The company has invested significantly in R&D and operations, spurring innovation in the category in terms of both product introductions and product attributes. Benestar Brands operates as a holding company for a diverse range of snack products.
"Highlander Partners Announces Acquisition of Pretzilla Best Known for Its Fresh Soft Pretzel Bites", PR Newswire , November 03, 2020, © PR Newswire Association LLC
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