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Hippeas Partners With This To Launch Vegan Smoky Bacon Flavored Chickpea Snacks

August 24, 2022: 12:00 AM EST
Hippeas has teamed up with plant-based brand This to launch a limited-edition vegan smoky bacon flavor of its chickpea puff snacks. The non-HFSS snack will feature the same seasoning as This plant-based ‘bacon’ and lardons and contains 3.7g of plant-based protein per serving. The launch marks the first time This has entered the snacking market and the first time Hippeas has partnered with a fresh food brand. Hippeas’ This Isn’t Smoky Bacon Chickpea Puff Snacks will roll into Waitrose and Hippeas’ website this week. 
Niamh Leonard-Bedwell, "Hippeas partners with This to launch vegan Smoky Bacon flavour", thegrocer.co.uk, August 24, 2022, © William Reed Ltd
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