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Holding Company JAB Is Betting On A Caffeine-Based Corporate Strategy

March 7, 2018: 12:00 AM EST
Interviews with executives of JAB, a privately-held German holding company that owns a variety of seemingly unrelated companies, including recently purchased Dr Pepper Snapple Group, reveal that the company intends to build a “caffeine-fueled global powerhouse.” JAB began decades ago selling pool chemicals, but is now acquiring companies – i.e., Peet’s, Panera Bread, Krispy Kreme, Dr Pepper and Stumptown – because it believes America’s beverage industry is about to undergo a huge reorganization. Hot drinks will no longer just compete with hot drinks; cold drinks will no longer just compete with cold drinks.  As Starbucks Chairman Howard Schultz put it: “JAB wants to become the largest coffee company in the world.” Its likely next target? Industry leader Nestlé SA.
Zeke Turner et al., "The Secretive Company That Pours America’s Coffee", The Wall Street Journal, March 07, 2018, © Dow Jones & Company Inc.
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