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Horizon Drops “Organic” in Favor of “Natural”

July 2, 2009: 10:26 AM EST
Organic milk producer Horizon is launching non-organic products for children with a “natural” label rather than “organic”. This follows a switch by Dean/Whitewave company Silk soybean products to conventional rather than organic beans, again under a “natural” label. The term “natural” has no regulatory meaning, but most consumers assume it means “organic”. Retailers tend to charge the same premium price for both. Article author Marion Nestle says Horizon is now “in essence creating a new product category, 'natural dairy products', that will directly compete with certified organic farmers and the marketers they partner with”.
Marion Nestle, "Largest U.S. Organic Food Brand Abandoning Organic Dairy", The Daily Green , July 02, 2009, © Hearst Communications, Inc
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