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Hormel Foods Rolls Out Upgrade For Planters

January 15, 2022: 12:00 AM EST
The peanut brand, acquired by Hormel Foods, has re-branded with a new logo and packaging, which includes a new "plant-based protein" seal, endorsed by the iconic Mr. Peanut character. The new owners want to turn around the fortunes of a brand that cost $3.3 billion from Kraft Heinz Co. in June 2021, but which has faltered despite fitting into consumer trends such as increased snacking and protein-rich eating. Hormel says it has big ambitions for the brand by extending beyond the nut aisle. The Corn Nuts brand was a part of the acquisition and is also getting strong support, which has already started to pay off. 
Brooks Johnson, "Hormel goes nuts for Mr. Peanut: 'We see ourselves ... as a protein company'", Star Tribune , January 15, 2022, © Star Tribune
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