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How Brewer’s Crackers Adapted Its Business Model To Survive The Pandemic Crisis

September 20, 2021: 12:00 AM EST
At the onset of the COVID-19 pandemic in early 2020, the Somerville, Mass.-based snack maker  relied on supermarket sales and in-store sampling to drive sales. That all came to a screeching halt as the pandemic wore on. Sales at the company, whose snack crackers are made with spent brewer’s grains and whole wheat flour, slowed to a crawl as people increased their online shopping. The term Brewer's Crackers just didn't pop up on search algorithms. To find new customers, it switched to different outlets, like smaller shops and specialty stores (e.g., cheese shops), and wholesale websites such as Faire.com and MeetMable.com. The company, which recently introduced pita chips made from upcycled brewer’s grains and is changing its name to Brewer’s Foods, is back on the road to growth.
Sheryl Nance-Nash, "Moving beyond crackers; Snack firm uses sustainable grain in pita chips, too", Newsday (New York), September 20, 2021, © Newsday
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