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How Companies Are Working To Meet Demand For “Free From” Foods

September 9, 2018: 12:00 AM EST
As American consumers increasingly seek out foods that are “free from” gluten, antibiotics, pesticides, and genetic modification – sales of which are poised to grow 15 percent by 2022 – food manufacturers are taking extraordinary measures to ensure they are meeting that demand, changing the way they procure, process, and package food. General Mills Inc., for example, which was forced recall gluten-free Cheerios – oats do not naturally contain gluten – because wheat flour got into a facility in California. The company built a special eight-story sorting plant to make sure gluten particles from neighboring fields did not end up in their oat-based cereals.[Image Credit: © General Mills Inc]
Jen Skerritt, Megan Durisin and Craig Giammona, "`Free-From' Foods Are Changing the Way Your Meals Are Produced", Bloomberg News, September 09, 2018, © Bell Media
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