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How Magic Spoon Grew Through Podcast Advertisements

August 19, 2022: 12:00 AM EST
Better-for-you cereal company Magic Spoon has made podcasts a centerpiece of its growth strategy. Since its inception in 2019, Magic Spoon turned to podcast advertisements to cheaply and efficiently raise awareness and generate online sales among young consumers. Podcast ads proved to be an effective strategy, with over 1 million customers purchasing the cereal through its website. According to Edison Research, more than 40 percent of Americans over the age of 12 have listened to a podcast in the last month, with two thirds of listeners purchasing an item advertised on a podcast. As Magic Spoon expands into retail stores, it still plans to use podcast advertisements to update its now established customer base. 
Ali Donaldson, "How Magic Spoon Reached 1 Million Customers by Harnessing the Power of DTC and Podcasts", Inc.com, August 19, 2022, © MANSUETO VENTURES
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