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Hummus Producer Reformulates Without Artificial Ingredients

January 30, 2018: 12:00 AM EST
National hummus brand Tribe Mediterranean Foods has committed to a clean label policy that is now reflected in its product packaging and formulations. Its hummus products now contain no artificial ingredients, while packaging features more white space, simpler designs and fewer claims. The changes reflect trends in consumer preferences, according to the company, whose own research found that “removing any artificial preservatives from our hummus was a really huge positive from the standpoint of our core consumer.” [Image Credit: © Tribe ]
Elizabeth Crawford, "Tribe Seeks to Fill Void in Hummus Category with a “Clean” Reformulation & New Branding", FOODnavigator-USA.com, January 30, 2018, © William Reed Business Media Ltd
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