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April 26, 2021: 12:00 AM EST
Though regenerative agriculture has been around for centuries – think “crop rotation” – the term has now been married to the increasingly popular concept of organic farming, resulting in yet another reason to charge premium prices for some foods. Not to worry, though, because an IBM study found that sixty percent of consumers are willing to change shopping habits to reduce environmental impact. Realizing that, companies with products from booze to sunflower oil to snacks have jumped on the regenerative bandwagon, passing the increased costs on to shoppers. An example in the snack segment is regenerative entrepreneur Emily Griffith, founder of Lil Bucks, a Chicago snack company trying to build a market for regenerative buckwheat with a snack one writer dubbed “granola meets birdseed.” The idea behind it, and other regenerative foods, is: if it’s better for the planet, it’s better for you, even if it costs more.
Larissa Zimberoff, "Food industry salivates over lucrative new type of organic food", The Australian Financial Review, April 26, 2021, © The Australian Financial Review
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