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IHOP Ad Blitz Touts Three New Doughnuts

July 28, 2017: 12:00 AM EST
A couple of inspirational sources drove creation of IHOP’s latest treat: the sweet-and-savory French toasted donut, available in bacon and maple, strawberries and cream, and apple fritter. The first inspiration was feedback from customers themselves on social media channels. The second was the company’s monitoring of food trends, especially breakfast trends. And the third was chef Nevielle Panthakys own creativity. The new doughnuts are being introduced with a media ad blitz, including TV, online social platforms, digital, and the arrival of the IHOP food truck in New York City. [Image Credit: © IHOP ]
Katie Richards, "How IHOP Chose Its Latest Menu Item, the French Toasted Donut", AdWeek, July 28, 2017, © AdWeek
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